Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing
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Code Of Conduct

Solutions in Marketing follows the ESOMAR code of conduct for all our studies:

The ICC/ESOMAR International Code on Market and Social Research sets out the ethical and professional rules which market researchers must follow. The Code is designed to enhance the public’s confidence in market research by emphasizing the rights and safeguards to which they are entitled under this Code, with particular emphasis on the market researcher’s responsibilities when collecting personal information from respondents.

 

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

 

The identity of respondents will not be revealed to the user of the information without explicit consent and no sales approach will be made to them as a direct result of their having provided information.

  •   Market researchers shall conform to all relevant national and international laws.
  •   Market researchers shall behave ethically and shall not do anything which might damage the reputation of market research.
  •   Market researchers shall take special care when carrying out research among children and young people.
  •   Respondents’ cooperation is voluntary and must be based on adequate, and not misleading, information about the general purpose and nature of the project when their agreement to participate is being obtained and all such statements shall be honored.
  •   The rights of respondents as private individuals shall be respected by market researchers and they shall not be harmed or adversely affected as the direct result of cooperating in a market research project.
  •   Market researchers shall never allow personal data they collect in a market research project to be used for any purpose other than market research.
  •   Market researchers shall ensure that projects and activities are designed, carried out, reported and documented accurately, transparently and objectively.
  •   Market researchers shall conform to the accepted principles of fair competition.
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